University of North Texas

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	HP digital publishing solution optimizes recruiting at the University of North Texas.

	"The HP Indigo Press is delivering exceptional results for a wide range of the University’s print jobs. We already have witnessed the very positive impact that the HP digital publishing solution has had on our freshmen orientation and Eagle Camp programs with the highly personalized invitations, and we are looking forward to leveraging it further in the recruitment program activities this year, by creating very focused mailings to targeted students.” -- Jimmy Friend, Director of Printing, Copy Centers and Mail Services, University of North Texas

Company profileUniversity of North Texas (UNT) is the fourth-largest university in Texas, with more than 31,000 students. Located just 40 miles north of Dallas/Fort Worth, it is in close proximity to several other colleges.

Just as students face fierce competition to gain acceptance into the college of their choice, many universities – particularly in large metropolitan areas – find themselves in equally intense competition as they attempt to recruit students.

UNT realized the value of recruiting targeted students. In fact, its Admissions Department was the impetus for a major change in the university’s recruiting mail distribution services (RMDS).

Challenge

Improve recruiting mail distribution services to target specific groups of potential students and dramatically improve recruiting results.
Deliver cost-effective four-color printing for short-run color print jobs.

Solutions
Hardware:

Deliver targeted, personalized mailings produced on a HP Indigo 3000 Press.

Software:

Utilize HP software to manage variable data.

Results

Increased orientation attendance: 5% in transfer students; 15% in first-time students; and 200% in parents.
Increased attendance ten-fold in Eagle Camp: From 25 to 250 freshmen.
Faster turn-around on print jobs.
Optimized use of recruitment budget by printing only what is required, when it is needed.
Reduced payback period for HP Indigo Press.

For more information please visit: www.hp.com/go/realtimetargetedmarketing

© Copyright 2004 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.