Company profileUniversity of North Texas (UNT) is the fourth-largest university in Texas, with more than 31,000 students. Located just 40 miles north of Dallas/Fort Worth, it is in close proximity to several other colleges.
Just as students face fierce competition to gain acceptance into the college of their choice, many universities – particularly in large metropolitan areas – find themselves in equally intense competition as they attempt to recruit students.
UNT realized the value of recruiting targeted students. In fact, its Admissions Department was the impetus for a major change in the university’s recruiting mail distribution services (RMDS).
Challenge
- Improve recruiting mail distribution services to target specific groups of potential students and dramatically improve recruiting results.
- Deliver cost-effective four-color printing for short-run color print jobs.
Solutions
Hardware:
- Deliver targeted, personalized mailings produced on a HP Indigo 3000 Press.
Software:
- Utilize HP software to manage variable data.
Results
- Increased orientation attendance: 5% in transfer students; 15% in first-time students; and 200% in parents.
- Increased attendance ten-fold in Eagle Camp: From 25 to 250 freshmen.
- Faster turn-around on print jobs.
- Optimized use of recruitment budget by printing only what is required, when it is needed.
- Reduced payback period for HP Indigo Press.
For more information please visit: www.hp.com/go/realtimetargetedmarketing
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