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 "We are sure that Prime Business Solutions is very good at constructing an effective digital publishing solution
Its recommendation to leverage HP digital publishing software and utilize the HP Indigo digital press met our expectations for the final output the finished pieces were visually sharp and to a very high level of quality accurately portraying Kent State University."
-- Nancy DellaVecchia
Director of Admissions, Kent State University |
Kent State University turns to HP Indigo technology for the generation of personalized brochures. Located in Kent, Ohio, Kent State University offers a wide variety of quality services and academic programs that enrich the student experience through personal, social, educational, undergraduate internships, graduate internships, continuing education courses and career opportunities. It attracts top student candidates by being regarded as one of the nation s top 90 public research universities and by being extremely picturesque with easy access to metropolitan areas.
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At a glance:
- Organization: Kent State University
- Location: Kent, Ohio
- Founded: 1910
- Size: Serving more than 36,000 students
- Telephone: 330-672-2444
- URL: Kent University
- Primary Focus: Kent State University s eight-campus network serves both the development of a true living/learning approach at the Kent State University campus and regional needs on seven other campuses throughout Northeast Ohio. The Kent State University campus provides the resources and facilities of a large, diverse university, while the Regional Campuses Ashtabula, East Liverpool, Geauga, Salem, Stark, Trumbull and Tuscarawas offer a friendly, casual atmosphere in a much smaller setting.
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At a glance:
- Partner: Prime Business Solutions Group
- Headquarters: Akron, Ohio
- Founded: 1974
- Telephone: 330-762-3300
- URL:Prime Business Solutions Group home
- Primary business: Providing a full line of print services and business supplies, offering design and production of full color commercial print, variable data print and traditional forms. Other products include computer and office supplies, promotional products, and a full line of web services anchored by the customer ecommerce connection, PrimeOrdering.net. Products are stored and distributed to all 50 states and 67 countries. Prime Business Solutions is recognized as the 57th largest provider in the United States by DMIA (Document Management Industries Association).
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Challenges
- Increase the number of applicants to specific academic programs.
- Make information from Kent State University more compelling to high-school sophomores and juniors.
- Reduce the effort associated with prospect mailings.
Solution
- Consulted with Prime Business Solutions who recommended creation of a personalized direct marketing program.
- Utilized HP software to manage variable data.
- Partnered with Victor Printing to print personalized pieces on an HP Indigo digital press.
Results
- Positive feedback on direct mail's professionalism and inclusion of an impressive amount of pertinent information.
- Implication of the University's technical sophistication.
- Pieces perceived as being visually sharp and of very high quality.
For more information on how working with HP can benefit you, contact your local HP sales representative, or visit us through the Internet at our world wide web address.
2004 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
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Version imprimable
